{"id":9001,"date":"2026-06-09T10:05:21","date_gmt":"2026-06-09T15:05:21","guid":{"rendered":"https:\/\/www.omahanebraska.com\/blog\/?p=9001"},"modified":"2026-06-09T22:07:56","modified_gmt":"2026-06-10T03:07:56","slug":"omaha-interview-jenny-peters-marketing-director-for-the-omaha-baseball-village","status":"publish","type":"post","link":"https:\/\/www.omahanebraska.com\/blog\/omaha-interview-jenny-peters-marketing-director-for-the-omaha-baseball-village\/","title":{"rendered":"Omaha Interview: Jenny Peters, Marketing Director for the Omaha Baseball Village"},"content":{"rendered":"

OmahaNebraska.com\u2019s\u00a0 Interview with Jenny Peters, Marketing Director for the Omaha Baseball Village<\/strong><\/p>\n

\"\"
Jenny Peters,<\/figcaption><\/figure>\n

OmahaNebraska.com, here with…<\/strong><\/p>\n

Jenny Peters, Marketing Director for the Omaha Baseball Village.<\/p>\n

I have seen the Omaha Baseball Village for many years now, but I didn’t explore it until recently. I was impressed, so I would love to tell everybody about it. <\/strong><\/p>\n

Thank you for sharing the goodness that we have here at OBV. We are a fan event during the College World Series. We’re located directly across the street from Charles Schwab Field, and we host over 100 vendors. We have a shopping village. We have a beer garden area that’s family friendly all day and for age 21 and over after 9 p.m. We have a food court. We have a corporate tent where our anchor is the Old Mattress Factory, and we have a VIP experience there. Pretty much anything that anyone wants to do during the summer, that’s what we do. Our client base is from age 2 to 92. It’s open to the public. It’s free, other than at night when there’s a cover charge to get in for the music and everything. But it’s games and food and fun and video walls, and we cover the College World Series games on a video wall. A lot of shopping, a lot of competitions and interactive-type things to keep people busy, and that includes kids of all ages. It’s not just little kids. We see the adults playing a lot of our games. We’ve got golf, we’ve got soccer here, we’ve got a lot of baseball, and then we have a lot of spinning wheels with amazing prizes.<\/p>\n

How long have you been doing this?<\/strong><\/p>\n

This is our 16th year. We initiated Omaha Baseball Village in 2011, the year the stadium was open downtown for the first CWS game to be played at this one, and it has been just a whirlwind. It started as an idea\u2014a collaboration of the owners at the Old Mattress Factory\u2014and became the new 13th Street. We really wanted to bring the fun that was happening down by Rosenblatt here to the downtown neighborhood and just welcome fans from all over the nation for some great baseball in Omaha.<\/p>\n

What are some of the fun things for this year that you’d like people to not miss out on?<\/strong><\/p>\n

Well, we’ve got so much happening on our stage this year, even during the day. We welcome people to come down and enjoy. First of all, opening night, Thursday the 11th before the games even begin, we do our Flying Flags for Charity night, which is opening ceremonies. We’ve got First Responders Foundation coming with all kinds of their vehicles and mounted police and the dogs, the canine unit that do all the amazing things. That’s when we hoist the flags on the original eight flag poles from Rosenblatt. And we recognize eight local groups here in Omaha that are doing nonprofit work, so we’ve got some fabulous ones. This is our 15th year of doing Flying Flags for Charity. Outside of that, during the Village, everywhere you turn, there’s going to be obviously College World Series merchandise. There’s mini golf. We’ve got glow ball, which is a kind of glow-in-the-dark baseball this year that is going to be amazing. We have backyard baseball, which has made a comeback, and they are putting in a gaming studio and bringing their mascot, the infamous Pablo Sanchez. And we have of course the best food\u2014all kinds of festival food and things like that. On opening Saturday we\u2019ll have two very special guests. Jordan Larson will be here, and any volleyball player knows exactly who she is. We are hosting the College Baseball Foundation winners of the Buster Posey Award, the Skip Burton Coaching Award\u2014all of those top NCAA award winners will be with us on our main stage. Every day there’s something exciting happening, but the shopping’s great, and the fun. We have a surprise happening in the center of our property that kids will come and see and be blown away by what’s happening there. I can’t give away the secret, but there\u2019s going to be a treat.<\/p>\n

What day will the surprise be revealed?<\/strong><\/p>\n

It will be revealed probably on opening day if it’s up and running, if not, on Friday the 12th for sure.<\/p>\n

What nonprofits are being recognized? Is it too soon to say that?<\/strong><\/p>\n

No, we’re happy to promote them. The goal of Flying Flags for Charity really is to create and generate awareness for these nonprofit groups, large or small. We’ve worked with over 80 nonprofit groups over the years here in Omaha. We have one coming this year that’s not from Omaha, but their mission is so beautiful and aligns so well with baseball that we have them. We have the First Responders Foundation. We have League of Angels, which is out of Knoxville, Tennessee, and they take adults and children with developmental disabilities so that they can play baseball in major stadiums across the country. We’re hoping that they will bring a team here someday just to play and have a great experience. We’ve got Foster Heart and Hope. We have the Christopher Bremer Foundation. On Monday, we have Mosaic, which has been around since 1919. Who knew that?<\/p>\n

I did not.<\/strong><\/p>\n

It’s amazing, and they’re a great organization. We have Season Heavenly Peace, we have Masons\u2019 Day, and we have Bags of Fun, who create backpacks of all kinds of toys and things to keep kids busy when they’re in long-term hospital care. The best part about all of it is that our vendors are the contributors to this. So the fans come, and the goal is to help donate and raise funding for the organizations and create awareness, but our vendors are sponsoring them as our corporate sponsors, and they are also providing lots of prizes. So when we do these presentations on stage each day between games, we are allowing them to talk about their mission. They usually invite a family or someone that’s been affected in a good way to share just a couple-minute story about… it’s just goodness. It’s like you watch that happen. There’s tears, and you know, not a dry eye. And then we give away Oakley sunglasses and sliding mitts from Evo Shield and bats and you name it. We’re giving away prizes every single day, and it’s because of the generosity of these vendors, these over 100 vendors, that are here with us. It’s perfect.<\/p>\n

How did you end up having this role, and what prepared you for it before?<\/strong><\/p>\n

That’s a great question, actually. I love that. I have been with the Old Mattress Factory since its opening in 2007 as the marketing person. And again, we are one of Omaha’s best event sites because we respond to large things happening at all times, whether it’s regional basketball happening at the CHI Center or big volleyball weekends. I can’t say enough about the staff at the Old Mattress Factory. They’re fantastic. And what they put on with Corporate Tent and the VIP experience and how they run a restaurant and run a beer garden the size of it all day and all night to the people that come to hear the DJs, it’s every single night. It’s insane.<\/p>\n

So I have to give a shout out to The Mat. When we found out the stadium was being built, it was just a vision. We tried to learn a lot about Rosenblatt and what the crowds were like, and we did a two-year stint as a beer garden down there where we rented a little spot, set up shop, and learned about the fans and what they were. Not really how to sell beer, but how to sell beer and how to engage with everybody. And we just kind of created our own version of this, created our own mindset of what we thought people would want here in Omaha.<\/p>\n

So we bought a lot of the Rosenblatt seats. You’ll see them around the property. We bought the flag poles and put them up. We do a lot of commemorative things along the way that kind of give the love back to the baseball tradition here that started so long ago back on South 13th Street. And then basically we decided we wanted to take care of corporate guests. We wanted to be able to host a team, alumni group, if they come.<\/p>\n

We also want people to come here with their grandparents. We want the team members to come over when they’re not playing. We love the Little Leaguers that are in town. Everybody is welcome, and we try to cater. We’ve taken feedback from them, and we’ve learned what the people like best. And we’ve learned that once you’ve paid to park downtown, you might as well just stick around for a while, right? So you’re here, you’re going to a game, or you’re not going to a game. We really just want the experience.<\/p>\n

We’re seeing our large check, so we donate. This is an example of what we do on stage each day is we will present. So this is from last year, but yeah. Last year, one of ours was Partnership for Kids. My job is to create an experience, and that isn’t just for the fans, it’s for the vendors who are here, it’s for our corporate sponsors, it’s for our staff. We have an amazing, very busy staff, as you can tell. And you see the energy and the electric\u2014just overall, like, happiness. I think people just bring happiness to the College World Series. You just see it in the fans and in the people, and everyone’s so happy to be here. And it’s really a fun environment to be a part of. That’s why I welcome all of Omaha. I know a lot of Omaha, Nebraska, residents try to avoid this part of town this time of year because it’s congested and a lot going on. But in general, it is something you have to see. It’s a \u201cseeing is believing\u201d event for sure.<\/p>\n

I’ve definitely enjoyed being here and catching games and covering the stories. And there’s just something special about the College World Series. There’s something special in everything, but I can’t really describe how special the experience is of just being here, even if you’re not seeing a game.<\/strong><\/p>\n

I agree. I agree, and we tell people all the time that if you can’t get a ticket, there are a number of places where you can catch a game. We obviously have huge video walls in our beer garden, and lots of people just, you’re there with your friends, you’re having a good time, you’re playing cornhole, trying your golf swing out at a simulator. I mean, what’s not to love? The beer is cold, the food’s good. But again, there’s nothing quite like what they do in the stadium. I can’t say enough again either about College World Series Inc and the NCAA, what a fine show they put on. The games are beautiful. The field is immaculate, and the teams are so happy. When you’re anywhere in this neighborhood, when something good happens, you hear it before it hits the TV anyway. So you know something big happened, and you’re like, what, what, what? Get me to a TV. So I think fans come down here just to enjoy the atmosphere that Omaha has created. We are a very welcoming community. And when you take a look, when you look outside this office building, a 360-degree view, it’s just beautiful, from the pedestrian bridge, and riverfront area to what’s happening with Creighton’s new stadium. You look downtown. The signage will go on the Mutual of Omaha building this weekend. It’s a little busy in the beginning, but after opening weekend I do get to visit with fans a little bit and it’s my favorite part. And they really do ask me every year, \u201cIs Omaha really this nice?\u201d And I\u2019ve said, \u201cYes, yes it is. Omaha is this nice, and the people here are really good-natured.\u201d So we’re a welcoming host site for this event, and I hope we get to keep it.<\/p>\n

We moved here some years ago and it just was instantly home.<\/strong><\/p>\n

I agree. My husband and I came here for him to go to Creighton Law School. We had absolutely no intention of staying here because we’re from Illinois and we had a mindset to go back closer to family after three years, and we’ve been here over 30 years. And we say it, \u201cWe got Omaha.\u201d I think it’s like a verb, you got Omaha. It’s a good place, and I think people are surprised. They’re not sure what to expect when they get here and when they do… as you know, the LSU fans come whether their team is here or not. When you see them, you know it’s their summer vacation. They come up because they love the series, they love the baseball, they love the city. They come back to say hello, and we’ve got a lot of favorites. And ours aren’t always favorite teams. It’s usually the fan bases. So we pick the ones that really want to be here.<\/p>\n

What question would you like me to have asked that I didn’t, or what item would you like to promote or what activity?<\/strong><\/p>\n

I would love to promote for people to follow us on social media at Omaha Baseball Village and really just kind of engage in what’s going on. But don’t stop there. When you see something fun, come down. Probably that same kind of experience will happen to them. There are lots of people, and it is hot. Bring your water, and come on down and enjoy it, because what’s happening here, we don’t just put the best things on social media. Those are things that are just organically happening. And when we do something big, we don’t promote most of it. We like to let it just happen because the people are already here and so the ones who are here get to experience it. Oh my gosh, we’re giving away a full Cutco knife set because he’s one of our vendors and someone that’s in house that day is going to win it. I encourage people to just come and experience it and smile. Have fun.<\/p>\n

What’s your website and social media where people should be following you?<\/strong><\/p>\n

You can follow the Old Mattress Factory, and you can also follow\u00a0 OmahaBaseballVillage.com. The nightly DJ schedule is on there. Our daily schedule for the most part is on there. And I should have probably also recommended that for people who maybe didn’t get a chance to come down and we’re almost to the end of it, we will be having a concert on the second Friday. So Friday the 19th we are having Pet Rock here. It’s a no-game day, kind of a day off. We change our stage out. Instead of being a DJ stage, we do a daytime concert with an opener and it becomes a music venue. And it’s so different because it’s not baseball, and tickets are inexpensive. It’s just a great time. So we really want to encourage people to come down. I think we’re calling it Friday Night Live. And Pet Rock is our entertainment. Should be great fun for everybody just to enjoy. Just come and do an outdoor concert. You don’t have to spend loads of money. Just come have fun.<\/p>\n

Thank you. Yes.<\/strong><\/p>\n

Yes. Well, thank you so much for the interview.<\/p>\n

Omaha Baseball Village\u00a0<\/strong>
\nhttps:\/\/omahabaseballvillage.com\/<\/strong><\/a>
\nhttps:\/\/www.facebook.com\/OmahaBaseballVillage\/<\/strong><\/a>
\nhttps:\/\/www.instagram.com\/omahabaseballvillage\/<\/strong><\/a>
\nhttps:\/\/x.com\/TheMattOBV<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

OmahaNebraska.com\u2019s\u00a0 Interview with Jenny Peters, Marketing Director for the Omaha Baseball Village OmahaNebraska.com, here with… Jenny Peters, Marketing Director for the Omaha Baseball Village. I have seen the Omaha Baseball Village for many years now, but I didn’t explore it until recently. I was impressed, so I would love to tell everybody about it. Thank … Continue reading Omaha Interview: Jenny Peters, Marketing Director for the Omaha Baseball Village<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,2,7],"tags":[321,319,943,942,941,944,327],"class_list":["post-9001","post","type-post","status-publish","format-standard","hentry","category-downtown-omaha","category-omaha","category-omaha-event","tag-college-world-series","tag-cws","tag-jenny-peters","tag-mattress-factory","tag-omaha-baseball-village","tag-partnership-for-kids","tag-rosenblatt"],"_links":{"self":[{"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/posts\/9001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/comments?post=9001"}],"version-history":[{"count":6,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/posts\/9001\/revisions"}],"predecessor-version":[{"id":9008,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/posts\/9001\/revisions\/9008"}],"wp:attachment":[{"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/media?parent=9001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/categories?post=9001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omahanebraska.com\/blog\/wp-json\/wp\/v2\/tags?post=9001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}